SE423 · Annotated SlidesChapter 2 — The Organizational Context: Strategy, Structure, and Culture
Chapter 2 · Annotated slides

The Organizational Context: Strategy, Structure, and Culture

Three things around a project that decide how it can be run: the organization’s strategy, its structure (functional, project or matrix) and its culture. Also the full story of PMOs: their levels, forms and models. PMO and strategy each appeared as full final-exam questions.

Slide text Instructor’s marks (from the original PDF) Study notes Highlight: key words Tips, tricks & traps Seen again elsewhere How it can come up

The Organizational Context: Strategy, Structure, and Culture

Chapter 2 · The Project Management and Software Engineering Process Context
1
Exam weight Low
  1. Three lenses: Strategy (why projects exist) · Structure (who reports to whom) · Culture (the unwritten rules).
Memory trickS.S.C.: Strategy, Structure, Culture: the three context variables.
★ Past exam

Projects and Organizational Strategy

Strategic management: the science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.① Consists of:

  • Developing vision and mission statements
  • Formulating, implementing, and evaluating
  • Making cross-functional decisions
  • Achieving objectives②
2
Exam weight High
  1. Strategic management = formulate, implement and evaluate cross-functional decisions so the organization reaches its objectives.
  2. Four parts: vision and mission → formulate, implement, evaluate → cross-functional decisions → achieve objectives.
🎯 How this can come up · 1 question
Written

How does project management contribute to an organization achieving its strategic objectives?

Table 2.1 Projects Reflect Strategy

Table 2.1: each strategy and the project that implements it
Each strategy is carried out by a project: new distribution strategy → new plants; market penetration → new products; efficiency → reengineering; competitor matching → reverse engineering.
3
Exam weight Medium
  1. The point of the table: projects are how strategy gets implemented. Pick one or two rows as examples in an answer.
🎯 How this can come up · 1 question
MCQ

Matching or improving on competitors’ products is implemented through which kind of project?

Case: What Went Wrong for the A380?

The Airbus A380 case
Airbus bet on very big planes for congested hubs; Boeing bet on mid-size jets flying point to point.
4
Exam weight Low
  1. Same facts, different strategy. Airbus read the market as “bigger planes”, Boeing as “more direct flights”. The A380 project was well executed but served the wrong strategy.
TipUse this as your example: a project can be on time and on budget and still fail if the strategy behind it is wrong.

Projects and Organizational Strategy

Strategic management consists of the following elements

  1. Developing vision statements and mission statements. Vision and mission statements establish a sense of what the organization hopes to accomplish or what top managers hope it will become at some point in the future.①
  2. Formulating, implementing, and evaluating. Projects, as the key ingredients in strategy implementation, play a crucial role in the basic process model of strategic management. A firm devotes significant time and resources to evaluating its business opportunities through developing a corporate vision or mission, assessing internal strengths and weaknesses as well as external opportunities and threats, establishing long-range objectives, and generating and selecting among various strategic alternatives②
  3. Making cross-functional decisions.
  4. Achieving objectives.
TOWS matrix: internal strengths/weaknesses vs. external opportunities/threats giving SO, ST, WO, WT strategies
TOWS matrix
5
Exam weight Medium
  1. Vision and mission = what the organization hopes to become.
  2. TOWS = SWOT turned into strategies: SO (use strengths for opportunities), ST (strengths against threats), WO (fix weaknesses with opportunities), WT (minimize both).
Memory trickTOWS is SWOT read backwards, and it gives you strategies: SO = Maxi-Maxi, WT = Mini-Mini.
🎯 How this can come up · 1 question
MCQ

In a TOWS matrix, a strategy that uses internal strengths to take advantage of external opportunities is:

Stakeholder Management

Organizations and project teams cannot operate in ways that ignore the external effects of their decisions. One way to understand the relationship of project managers and their projects to the rest of the organization is through employing stakeholder analysis. Stakeholder analysis is a useful tool for demonstrating some of the seemingly irresolvable conflicts① that occur through the planned creation and introduction of new projects. Project stakeholders are defined as all individuals or groups who have an active stake in the project and can potentially impact, either positively or negatively, its development.②

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Exam weight Medium
  1. Stakeholder analysis shows the conflicts that new projects create.
  2. Stakeholders = anyone with an active stake who can affect the project positively or negatively.

Identifying Project Stakeholders

Internal Stakeholders

  • Top management
  • Accountant
  • Other functional managers
  • Project team members

External Stakeholders

  • Clients
  • Competitors
  • Suppliers
  • Environmental, political, consumer, and other intervenor groups
7
Exam weight High
  1. Intervenor groups = external groups with the power to intervene and disrupt (environmental, political, consumer). The pipeline examples show them stopping projects.
Exam trapCompetitors are EXTERNAL stakeholders. The accountant is INTERNAL.
🎯 How this can come up · 2 questions
MCQ

An environmental group that sues to halt a pipeline project is called a(n):

True / False

Competitors are internal stakeholders.

Figure 2.3 Project Stakeholder Relationships

Figure 2.3: the project manager at the centre, linked to parent organization, top management, functional managers, clients, accountant, project team and external environment
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Exam weight Medium
  1. What each stakeholder wants:
    Functional managers: their people back (team members are “on loan”).
    Clients: delivery as fast as possible so returns start.
    Top management: control of the PM.
    Accountant: budget monitoring.
🎯 How this can come up · 1 question
MCQ

According to Figure 2.3, clients are mainly concerned with:

Organizational Structure

Consists of three key elements:

  1. Designates formal reporting relationships, Who reports to whom?
    • number of levels in the hierarchy
    • span of control
  2. Identifies groupings of
    • individuals into departments
    • departments into the total organization
  3. Design of systems to ensure
    • effective communication
    • coordination
    • integration of effort across departments①
9
Exam weight Low
  1. Structure = (1) reporting lines (levels, span of control), (2) groupings (people → departments → organization), (3) systems for communication, coordination and integration.
Memory trickStructure = Report, Group, Integrate.

Forms of Organization Structure

  • Functional organizations — group people performing similar activities into departments①
  • Project organizations — group people into project teams on temporary assignments
  • Matrix organizations — create a dual hierarchy in which functions and projects have equal prominence②
10
Exam weight High
  1. Functional = by department (marketing, finance). Project = by project team. Matrix = both at once.
  2. Matrix = a dual hierarchy: functions and projects are equally important.
🎯 How this can come up · 1 question
MCQ

An organization where employees report to both a functional manager and a project manager has a:

Figure 2.4 Example of a Functional Organizational Structure

Figure 2.4: board → chief executive → vice presidents of marketing, production, finance and research, each with departments
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Exam weight Low
  1. Communication runs up and down inside each function (the vertical arrows), not across. That is the root of the “silo” weakness.

Table 2.2 Strengths and Weaknesses of Functional Structures

Table 2.2: strengths and weaknesses of functional structures
12
Exam weight Medium
  1. Strengths: no disruption to the firm, deep expertise, standard career paths.
  2. Weaknesses: siloing, no customer focus, slower projects, varying commitment.
Memory trickFunctional = Deep but Slow and Siloed.
🎯 How this can come up · 1 question
MCQ

Which is a WEAKNESS of functional structures for project management?

Project Organizational Structure

Within the project organization, each project is a self-contained business unit with a dedicated project team. The firm assigns resources from functional pools directly to the project for the time period they are needed.①

Project organizations are those that are set up with their exclusive focus aimed at running projects. Construction companies, large manufacturers such as Boeing or Airbus, pharmaceutical firms, and many software consulting and research and development organizations are organized as pure project organizations.②

Project organizational structure: vice presidents linked to Project Alpha and Project Beta
13
Exam weight Low
  1. Each project is its own business unit with a dedicated team. Resources are pulled in for as long as they are needed.
  2. Examples: construction firms, Boeing and Airbus, pharma, software consulting.

Table 2.3 Strengths and Weaknesses of Project Structures

Table 2.3: strengths and weaknesses of project structures
14
Exam weight Medium
  1. Strengths: PM sole authority, better communication, fast decisions, PM experts, rapid response to the market.
  2. Weaknesses: expensive, loyalty to the project over the firm, hard to keep expertise, worry about the future when the project ends.
Memory trickProject = Fast and Focused but Expensive and Temporary.
🎯 How this can come up · 1 question
MCQ

Which is a STRENGTH of the project organizational structure?

Figure 2.7 Example of a Matrix Organizational Structure

Figure 2.7: matrix structure, with projects Alpha and Beta borrowing resources from each functional vice president
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Exam weight Low
  1. The VP of projects controls the project managers, but PMs must borrow staff from the functional departments (“2 resources, 1.5 resources…”).

Table 2.4 Strengths and Weaknesses of Matrix Structures

Table 2.4: strengths and weaknesses of matrix structures
16
Exam weight High
  1. Strengths: suits dynamic environments, equal emphasis on PM and function, cross-unit coordination, maximizes scarce resources.
  2. Weaknesses: two bosses, negotiation needed to share resources, workers caught between demands.
Exam trap“Two bosses” is the classic matrix weakness. It is never a strength.
🎯 How this can come up · 1 question
MCQ

The main weakness of a matrix structure is:

Heavyweight Project Organizations

Organizations can sometimes gain tremendous benefit from creating a fully dedicated project organization. Lockheed Corporation’s “ Skunk works ” model (small autonomous team of highly skilled hand-picked individuals given complete freedom, the project manager is given full authority, status, and responsibility)①

  • Project manager authority expanded
  • Functional alignment abandoned in favor of market opportunism, direct reporting to the highest executive levels
  • Focus on external customer②
17
Exam weight Medium
  1. Skunk works (Lockheed) = a small, hand-picked, autonomous team where the PM has full authority.
  2. Heavyweight: PM authority expanded, functional alignment dropped, reporting to the top, external customer focus.
🎯 How this can come up · 1 question
MCQ

Lockheed’s “Skunk Works” is an example of a:

Figure 2.8 Managers’ Perceptions of Effectiveness of Various Structures on Project Success (survey study)

Figure 2.8: managers rate project matrix and project organization as most effective; functional organization least effective
18
Exam weight Low
  1. The survey trend: the more project-oriented the structure, the more effective managers think it is. The project matrix peaks for new product development.
★ Past exam

Project Management Offices

Centralized units that oversee or improve the management of projects Resource centers for:

  • Technical details
  • Expertise
  • Repository
  • Center for excellence①

Using a PMO as a resource center shifts some of the burden for PM activities (activity scheduling, resource allocation, monitoring, control processes, etc.) from the project manager to a support staff that is dedicated to providing this assistance②

19
Exam weight High
  1. PMO as a resource centre: technical details, expertise, repository, centre of excellence.
  2. It takes scheduling, resource allocation and monitoring work off the PM.
🎯 How this can come up · 1 question
Written

What is a PMO and what role does it play?

Alternative Levels of Project Offices

The PMO may be situated at a corporate level (Level 3), where it serves an overall corporate support function. It can be placed at a lower functional level (Level 2), where it serves the needs within a specific business unit. Finally, the PMO can be decentralized down to the actual project level (Level 1), where it offers direct support for each project.①

PMO levels: corporate support (level 3), business unit (level 2), individual projects (level 1)
20
Exam weight Medium
  1. Level 3 = corporate (whole company) · Level 2 = business unit · Level 1 = single project. Higher level, wider scope.
Exam trapLevel numbers run upward: Level 1 is the PROJECT level and Level 3 is CORPORATE.
🎯 How this can come up · 1 question
MCQ

A PMO that serves the needs within one specific business unit is at:

Forms of P M O s and Control

Three forms of PMOs, varying with degrees of control and influence include:

  • Supportive, low control; consultative and provide PM resources and training①
  • Controlling, moderate control; requires compliance to adopted PM standards/processes
  • Directive, high control; directly manages projects②
21
Exam weight High
  1. Supportive = low control (consults, trains). Controlling = moderate (requires compliance).
  2. Directive = high control (runs the projects itself).
Memory trickControl goes up: Supportive < Controlling < Directive.

Related real-exam questions

🎯 How this can come up · 2 questions
MCQ

A PMO that requires compliance with adopted PM standards but does not run projects is:

MCQ

Which PMO form has the HIGHEST control?

Models of P M O s

In addition to the forms of PMO and varying levels of control, there are three models of PMOs with various purposes for companies:

  • Weather station — the PMO is typically used only as a monitoring and tracking device (management wants to keep an eye on the status of the projects without directly attempting to influence or control them)①
  • Control tower — project management is a skill to be protected and supported (focus on improving methodology and practices and help PM apply them)②
  • Resource pool — maintain and provide a cadre of skilled project professionals (supplying project managers and other skilled professionals to the company’s projects )③
22
Exam weight High
  1. Weather station = just watches (tracking, no control).
  2. Control tower = protects and improves PM methodology.
  3. Resource pool = supplies skilled PMs and professionals.
Exam trapDo not confuse forms (supportive, controlling, directive = HOW MUCH control) with models (weather station, control tower, resource pool = WHAT PURPOSE).
🎯 How this can come up · 2 questions
MCQ

A PMO used only to monitor and track project status, without influencing projects, follows which model?

Scenario

A consultancy keeps a bench of certified PMs and assigns them to client projects as needed. Which PMO model is this?

Organizational Culture

  • The third key contextual variable in how projects are managed effectively is that of organizational culture
  • Definition of culture: “ organization’s culture refers to the unwritten rules of behavior, or norms that are used to shape and guide behavior, that are shared by some subset of organizational members and that are taught to all new members of the company”①
    • Unwritten (are often not written down)
    • Rules of behavior (guidelines as to how best to react to these events)
    • Held by some subset of the organization ( may or may not be companywide )
    • Taught to all new members (New members of an organization pick up the behaviors as they observe others engaging in them)②
  • Ex: Company X has a strong supportive culture that emphasizes and rewards positive collaboration between functional groups.
23
Exam weight Medium
  1. Culture = unwritten rules of behavior, shared by a subset of members and taught to newcomers.
  2. Four parts: unwritten · rules of behavior · held by a subset · taught to new members.
🎯 How this can come up · 1 question
True / False

An organization’s culture must be company-wide.

Key Factors That Affect Culture Development

Among the key factors that affect the development of a culture are

  • Technology
  • Environment
  • Geographical location
  • Reward systems①
  • Rules and procedures
  • Key organizational members
  • Critical incidents (moments when real culture becomes visible)②
GE jet engine division vs. Rolls-Royce culture example
GE: competitive, high-pressure, high burnout. Rolls-Royce: paternalistic, rewards loyalty and long tenure. Same product, different culture.
24
Exam weight Medium
  1. Same industry, same product, different culture, mostly because of reward systems.
  2. Critical incidents = moments when the real culture shows (for example, how a failure is handled).
🎯 How this can come up · 1 question
MCQ

GE rewards aggressiveness while Rolls-Royce rewards loyalty. The key factor illustrated is mainly:

Organizational Culture: Effects on Project Management

Culture can affect project management in at least four ways:

  • Departmental interaction: cultures that favor active cooperation between functional groups and new projects are much more successful than those that adopt a disinterested or even adversarial relationship①
  • Employee commitment to goals: A culture that promotes employee commitment and self-sacrifice through working extra hours or on multiple tasks is much more successful than a culture in which the unwritten rules seem to imply that there is nothing wrong with simply going through the motions, provided you don’t get caught.
  • Project planning: activity estimation is an imprecise process, it is common for team members to give wider estimates to give themselves as much time as possible. These people are often responding to a culture that reinforces the idea that it is better to engage in poor estimation and project planning than to be late. In the contrary: Culture of trust -> honest assessments.②
  • Performance evaluation: if organizations tacitly support caution and playing it safe, their project management approaches will equally reflect this principle
25
Exam weight Medium
  1. Four ways culture affects PM: Departmental interaction, Employee commitment, Project planning, Performance evaluation.
  2. Low trust → padded estimates. High trust → honest estimates.
Memory trickD.E.P.P.: Departments, Engagement, Planning, Performance.
🎯 How this can come up · 1 question
Scenario

Your team pads every estimate by 50% because missing a date gets punished. Which effect of culture is this and how would you fix it?