ETHCS303
VIDEO EXPLANATIONS
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Trade Secrets
Protection by keeping the information undisclosed — what qualifies, how competitive intelligence gathers it legally, SAIP, and cybersquatting.
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IN THIS RECORDING
- A trade secret as a formula, practice, process or compilation not generally known
- Trade secrets as the alternative to patent or trademark law — the information stays undisclosed
- The Saudi Authority for Intellectual Property (SAIP) and its role in the national IP strategy
- Competitive intelligence and the public sources it draws on
- Annual reports, press releases, trade press, supplier interviews and patents as CI data
- Cybersquatting, the michaeljordan.com style example, and the anti-cybersquatting laws
DISCUSSION
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