📚 Chapter Study Guide
Business Ethics
Everything you need to understand, remember, and apply business ethics —
with memory tricks built in.
"Ethics is knowing the difference between what you have a right to do
and what is right to do." — Potter Stewart
-
Applying moral principles to business situations
-
Defines what is right vs wrong conduct inside
organizations
-
Guides complex decisions in day-to-day operations
🧠 Memory Trick
Think of ethics as your inner compass — it doesn't
tell you what the law says, it tells you what a good person would
do.
- Builds consumer trust and loyalty
- Enhances reputation and brand image
- Encourages transparency and accountability
- Helps avoid legal issues and scandals
Key idea: Unethical practices may offer short-term
gains but almost always lead to long-term damage — to reputation,
finances, and people.
🧠 Memory Trick — T.R.T.L.
Trust · Reputation ·
Transparency · Legal safety —
"Turtles move slow but they win long races."
⚖️ The Law
- The minimum standard
- Set by governments
- You can be legal and still be wrong
- Enforced by courts
✅ Ethics
- Goes above the minimum
- Set by moral values
- Asks "should I?" not "can I?"
- Enforced by conscience
Classic example: A company may legally lay off
workers to boost profits — but is it the right thing to do?
🧠 Memory Trick
Law = Floor. Ethics = Ceiling.
Good businesses aim for the ceiling, not just the floor.
🔑 Mnemonic
F · I · R · R · T
Fairness — Integrity — Respect — Responsibility — Transparency
F
Fairness
Treat all stakeholders equally without bias
I
Integrity
Honest, consistent, strong moral principles
R
Respect
Value others' rights and human dignity
R
Responsibility
Own your actions and their consequences
T
Transparency
Open, honest communication with all stakeholders
🔑 Mnemonic — zoom out like a camera
P · P · O · G
Personal → Professional →
Organizational → Global
🧍
Personal Ethics
Individual moral beliefs that affect how YOU behave at work
👩💼
Professional Ethics
Standards for your field — e.g., accountants must not falsify
records
🏢
Organizational Ethics
The values and principles that define the whole company's culture
🌍
Global Ethics
Ethical issues that arise when doing business across borders
💰 Bribery
📢 Misleading Advertising
📈 Insider Trading
🚫 Discriminatory Hiring
🌿 Environmental Pollution
The core tension: Ethical dilemmas almost always come
down to a conflict between what makes money and what is morally right.
Recognizing this is the first step to resolving it.
🧠 Memory Trick — B.M.I.D.E.
Bribery, Misleading ads,
Insider info, Discrimination,
Environmental harm — remember: "Bad Managers Ignore Doing Ethics"
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A company's commitment to
contribute positively to society
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Covers environmental protection, social equity, and
ethical labor
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Builds stronger public relationships and brand
loyalty
Example: A company reducing carbon emissions to fight
climate change — that's CSR in action.
🧠 Memory Trick
CSR = "Company Serves beyond
Revenue." It's profit + purpose, not just profit.
-
A formal document outlining expected ethical
behavior for all employees
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Provides clear guidelines for handling common
ethical challenges
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Promotes a culture of honesty and accountability
-
Most large organizations require employees to
read and sign it
🧠 Think of it as…
A code of ethics is like a company's
moral constitution — it tells everyone: here are
our values, and here's how we live by them.
🔑 Mnemonic
R · G · C · E · R
Recognize → Gather →
Consider → Evaluate →
Reflect — "Really Good Choices Emerge from
Reflection"
1
Recognize the ethical issue
Spot that a situation has moral implications — not just a
business decision
2
Gather facts and stakeholder views
Collect all relevant information; hear from those affected
3
Consider ethical principles
Apply fairness, harm avoidance, honesty — does this pass the
FIRRT test?
4
Evaluate alternatives and decide
Weigh options, choose the most ethical path, and act
5
Reflect on the outcome
Did it work? What would you do differently? Learning is part of
ethics
-
Leaders must model ethical behavior through their
words and actions
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Ethical leadership means mentoring others and
enforcing ethical conduct
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Ethical culture starts at the top — employees
mirror their leaders
🧠 Memory Trick
Think of leaders as the thermostat, not a
thermometer. They don't just reflect the temperature — they set it.
-
Whistleblowing =
exposing unethical or illegal activity inside an
organization
-
Employees must feel safe to report wrongdoing
without fear of retaliation
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Many countries have legal protections for
whistleblowers
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Encourages detection and prevention of fraud and
misconduct
Why it matters: Without whistleblowers, companies
like Enron and Theranos might have continued harming people far
longer. Speaking up is courageous and necessary.
-
Ethical standards vary across cultures — what's
normal in one country may be offensive in another
-
Companies must respect local customs while holding
onto universal values
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Avoiding corruption and exploitation in
international markets is critical
-
Global ethics requires cultural sensitivity and
constant awareness
🧠 Rule of Thumb
When in doubt globally: ask
"Would this harm or exploit someone who can't defend
themselves?"
If yes — don't do it, regardless of local norms.
💔
Loss of trust & reputation
⚖️
Legal penalties & lawsuits
📉
Financial losses & exit
Bottom line: The cost of being unethical is almost
always greater than any short-term gain. Businesses that cut ethical
corners rarely survive long.
⚡ Quick Cheat Sheet — All Mnemonics
Why Ethics?
T.R.T.L. — Trust, Reputation, Transparency, Legal
safety. "Turtles win long races."
Core Principles
F.I.R.R.T. — Fairness, Integrity, Respect,
Responsibility, Transparency
Types of Ethics
P.P.O.G. — Personal → Professional →
Organizational → Global (zoom out)
Dilemmas
B.M.I.D.E. — "Bad Managers Ignore Doing Ethics"
(Bribery, Misleading, Insider, Discrimination, Environment)
Decision Model
R.G.C.E.R. — "Really Good Choices Emerge from
Reflection" (Recognize, Gather, Consider, Evaluate, Reflect)
Law vs Ethics
Law = Floor (minimum). Ethics = Ceiling (ideal). Aim for the
ceiling.
CSR
Company Serves beyond Revenue — profit + purpose
Leadership
Leaders are the thermostat — they SET the ethical
temperature, not just measure it
"In looking for people to hire, you look for three qualities:
integrity, intelligence, and energy. And if they don't have the first,
the other two will kill you."
— Warren Buffett
Q1 — Definition: In your own words, define business
ethics. How is it different from simply following the law? Use the
Floor vs. Ceiling analogy in your answer.
Q2 — Core Principles (FIRRT): A manager discovers
that a supplier is using child labor but the practice is legal in that
country. Using two of the FIRRT principles, explain why proceeding
with the supplier would be ethically problematic.
Q3 — Ethical Dilemmas: A pharmaceutical company
learns that a cheaper version of a life-saving drug exists but chooses
not to carry it because the profit margin is too low. Which ethical
dilemma from the B.M.I.D.E. framework does this most closely
represent? Explain your reasoning.
Q4 — Types of Ethics: Using the P.P.O.G. framework,
classify each of the following ethical concerns:
a) An accountant refuses to falsify financial records despite pressure
from a manager.
b) A multinational company adopts anti-bribery standards across all
its offices worldwide.
c) An employee chooses to be honest in peer reviews even when it may
hurt a colleague.
d) A corporation decides to reduce carbon emissions beyond what
regulations require.
Q5 — CSR: A tech company donates 2% of its annual
profits to fund coding education in underserved communities. Is this
Corporate Social Responsibility? Explain what distinguishes genuine
CSR from mere marketing (known as "ethics-washing").
Q6 — Decision Model: Apply the R.G.C.E.R. model to
the following scenario: A sales executive discovers their team has
been inflating performance metrics to meet quarterly targets. Walk
through each of the five steps explicitly.
Q7 — Whistleblowing: What is whistleblowing, and why
might an employee hesitate to report wrongdoing? Describe two
protections that organizations and legal systems can put in place to
encourage reporting. Reference the Enron or Theranos case if relevant.
Q8 — Consequences of Unethical Behavior: A company is
found to have engaged in insider trading for three years. Using the
four consequences from the cons-grid, explain how each consequence
would likely manifest in this specific case.