🎓 Study Guide — Ethical Theories Pt. 2
Utilitarianism
The greatest good for the greatest number — a practical guide to outcomes-based ethics
C · O · G · G
Consequences · Outcomes · Greatest · Good
01 — Foundation
What is Utilitarianism?
An ethical theory that judges the morality of an action solely by its
consequences. If an action increases total happiness, it's good. If it causes harm, it's
bad. Simple.
⚖️ Jeremy Bentham
Founded utilitarianism. Developed the "hedonic calculus" — literally
measuring pleasure vs. pain.
📖 John Stuart Mill
Refined the theory. Argued quality of happiness matters too — not just
quantity.
🧠 Memory Hook — "H = A²"
"Happiness
= Advantage + Absence of pain"
All the synonyms in one shot:
Happiness
Advantage
Benefit
Good
Pleasure
Profit
Unhappiness
Disadvantage
Cost
Evil
Pain
02 — The Core Principle
The Principle of Utility
Also called The Greatest Happiness
Principle.
Right Action = Action that produces the most
happiness
for the greatest number of people affected
👁 Focus on OUTCOMES
What matters is the result of the action, not the intent or
attitude behind it.
🚫 Not about intentions
You could have good intentions but if the outcome causes harm → it's
wrong.
Weigh the total benefits against the
total harms across ALL affected parties
03 — Two Types
Type 1
Act Utilitarianism
Evaluate each individual action on its own. Ask: "Will
THIS specific act produce the most good right now?"
🔍 Judge act-by-act, case-by-case
Type 2
Rule Utilitarianism
Follow rules that, when universally followed, produce the
greatest happiness overall.
📋 Judge rules, not individual acts
04 — Act Utilitarianism Deep Dive
Act Utilitarianism
An act is morally acceptable if and only
if its consequences produce the greatest good for the greatest number of people affected.
📍 Real Case Study — Highway Construction
Compensate 150 homeowners−$20M
Construction costs (taxpayers)−$10M
Environmental impact (animal habitats)−$1M
Savings to drivers over 25 years+$39M
Net result+$8M (benefit
wins)
✓ Build the highway — total benefit ($39M) > total cost ($31M)
✅ Case FOR Act Util
- Focuses on real, practical happiness
- Intuitive — most people think this way
- Considers everyone affected
❌ Case AGAINST Act Util
- Unclear who to include in calculations
- Can justify breaking promises
- Ignores our sense of duty/obligation
⚠️ The Promise Problem — Why Act Util Gets Tricky
X promised Y something → Keeping promise = 1,000 units of
good for Y
Breaking promise = 1,001 units of good for Z
Act Util says: Break the promise! → But this feels wrong
🤔
05 — Rule Utilitarianism Deep Dive
Rule Utilitarianism
An action is right if it follows a rule
that leads to the greatest good. The correctness of a rule is determined by how much good
it brings when universally followed.
"Is it OK for everyone to do this?"
Not just: "Is it OK for me?"
✅ Case FOR Rule Util
- Easier to apply — just follow the rule
- No need to calculate every decision
- Rules survive exceptional situations
- Avoids the bias of "what's good for me"
- Appeals to a broad cross-section of society
- Solves the promise problem ✓
❌ Limitation
- Rules may sometimes produce less good in specific edge cases
- Requires agreement on which rules to follow
06 — Side-by-Side Comparison
Act vs. Rule — At a Glance
| Dimension |
⚡ Act Utilitarianism |
📋 Rule Utilitarianism |
| Unit of evaluation |
Each individual act |
The rule behind the act |
| Question asked |
"Does THIS act produce most good?" |
"Does following this RULE produce most good?" |
| Promise scenario |
Break it if it gives 1 more unit of good |
Keep it — the rule of keeping promises gives more good long-term |
| Bias risk |
Higher — each decision is isolated |
Lower — asks "is it OK for everyone?" |
| Ease of use |
Harder — must calculate every time |
Easier — just follow the established rule |
07 — Common Confusion: Rule Util vs. Kantianism
Both Follow Rules — But Why?
Rule Utilitarianism and Kantianism both use rules, but
they arrive at them very differently.
📋 Rule Utilitarian
Follows a rule because its universal adoption produces the greatest
happiness.
Focus: Consequences
vs
⚖️ Kantian
Follows a rule because it aligns with the Categorical Imperative — treat humans
as ends, never merely as means.
Focus: The will / intention
🧠 Memory Hook
"Util looks at WHERE you end up.
Kant looks at WHY you're going."
08 — Quick Review Flashcards
Test Yourself
👆 Click any card to reveal the answer
What does "utility" mean?
The tendency of an object/action to produce happiness or prevent unhappiness for an
individual or community.
Who founded utilitarianism?
Jeremy Bentham and John Stuart Mill.
What does Act Utilitarianism evaluate?
Each individual action based on whether it produces the greatest good for the
greatest number affected by that specific act.
What does Rule Utilitarianism evaluate?
Rules — an action is right if it follows a rule that, when universally followed,
leads to the greatest good.
What is the main criticism of Act Utilitarianism?
It can justify breaking promises or duties if doing so produces even 1 more unit of
good — ignoring our innate sense of obligation.
How does Rule Util solve the promise problem?
The rule "keep your promises" produces more good overall when universally followed,
so we keep promises even if breaking one might give slightly more good this one time.
What's the key difference between Kantianism and Rule Util?
Rule Util follows rules based on consequences (what produces most happiness).
Kantianism follows rules based on the Categorical Imperative (treat humans as ends, not means).
Another name for the Principle of Utility?
The Greatest Happiness Principle.
🗺 Big Picture Summary
STEP 01
Identify the action
What are you considering doing?
STEP 02
Who is affected?
List all individuals/groups impacted.
STEP 03
Calculate consequences
Estimate total benefits vs. total harms for everyone.
STEP 04
Choose Act or Rule
Act: judge this act alone. Rule: does a universal rule apply?
STEP 05
Moral verdict
Net benefit → morally right. Net harm → morally wrong.
09 — Practice Questions
Q1 — Definition & Principle of Utility
State the Principle of Utility in your own words. Why is it also called "The Greatest Happiness Principle"? Explain why utilitarianism focuses solely on outcomes and not on the intent behind an action. Give one example where good intentions lead to a bad outcome.
Q2 — Bentham vs. Mill
Jeremy Bentham and John Stuart Mill both founded utilitarianism but differed in one key way. What refinement did Mill add to Bentham's original framework? Provide an example that illustrates why this refinement matters (e.g., choosing between two options with the same quantity of happiness but different quality).
Q3 — Act vs. Rule Utilitarianism
A doctor has five terminally ill patients who will die without organ transplants. A healthy patient comes in for a routine check-up. The doctor could save the five by sacrificing the one.
a) What would Act Utilitarianism conclude, and why?
b) What would Rule Utilitarianism conclude, and why?
c) Which verdict do you find more ethically defensible, and what does this reveal about the limitations of Act Utilitarianism?
Q4 — The Promise Problem
You promised a colleague you would review their report by Friday. On Thursday, you receive a more urgent task that benefits the company by 1,001 units of good, while keeping your promise only benefits your colleague by 1,000 units.
a) What does Act Utilitarianism say you should do?
b) What does Rule Utilitarianism say, and on what grounds?
c) Which approach better captures our intuitive moral sense about promises, and why?
Q5 — Cost-Benefit Analysis
A software company is deciding whether to delay a product launch by 3 months to fix a known but non-critical security flaw. The delay costs $2M in lost revenue. Not fixing the flaw risks exposing 50,000 users to data theft, estimated at $60 per user on average in damages.
Using the Act Utilitarian cost-benefit approach, calculate whether the company should delay. Show your working and state your conclusion.
Hint: Compare total estimated harm (users × damage per user) vs. cost of delay.
Q6 — Rule Util vs. Kantianism
Both Rule Utilitarianism and Kantianism involve following rules, yet they are fundamentally different theories. Using the memory hook "Util looks at WHERE you end up. Kant looks at WHY you're going," explain this difference in the context of the following dilemma:
A government policy forces companies to share user data with law enforcement. A Rule Utilitarian and a Kantian both oppose it — but for different reasons. What are those reasons?
Q7 — Applying the 5-Step Framework
A social media platform is deciding whether to use an algorithm that maximizes user engagement (increasing advertising revenue by $500M/year) but is known to promote anxiety-inducing content to teenagers.
Apply the 5-step utilitarian framework (Identify → Who affected → Calculate → Act or Rule → Verdict) to this decision. Identify all affected parties and estimate whether the net result is beneficial or harmful.
Q8 — Comparison: Utilitarianism vs. Deontology
Compare Utilitarianism and Deontology (Kant) on four dimensions: (1) what determines the morality of an action, (2) how they handle promises and duties, (3) whether they can justify sacrificing one person for many, and (4) practical ease of application. Present your comparison in a structured format.