Every list for the short-answer section — nothing else.

Applications of Social Media 3

1. Employee hiring process
2. Organizations (internal communication)
3. Digital marketing

Social Media in Hiring 2

1. Recruit candidates — publicize job openings
2. Conduct background checks — confirm qualifications

Reasons Candidates Get Rejected 4

1. Posts about drinking or drug use
2. Provocative or inappropriate photos
3. Discriminatory remarks (race, gender, religion)
4. Confidential information posted

Pros of Social Media in Organizations 6

1. Facilitates open communication
2. Employees discuss ideas, share links/news
3. Widens business contacts
4. Effective, wide-reach recruitment tool
5. Improves reputation & client base cheaply
6. Expands market research & campaigns

Cons of Social Media in Organizations 4

1. Opens door to fraud, spam & virus attacks
2. Risk of scams → data/identity theft
3. Negative employee comments / legal exposure
4. Lost productivity

Role of Social Media in Digital Marketing 7

1. See your target close & personal
2. Respond to problems immediately
3. Drives more sales
4. It's free
5. Increased brand recognition
6. Improved brand loyalty
7. Improved customer insights

Benefits of Brand Promotion on Social Media 9

1. Growing social signals (SEO boost)
2. Company branding & awareness
3. Word of mouth advertising
4. Improved customer insights
5. Better customer service
6. Cost efficient
7. Connectivity with customers
8. Establishing brand awareness
9. Sales growth

Drawbacks of Brand Promotion 4

1. Exposure to competitors
2. Needs qualified personnel
3. Can tarnish brand name
4. Time consuming

Core Ethical Principles 5

1. Integrity — honesty, strong moral principles
2. Fairness — treating stakeholders equally
3. Respect — valuing others' rights & dignity
4. Responsibility — accountability for actions
5. Transparency — open communication

Types of Ethics in Business 4

1. Personal Ethics — individual moral beliefs
2. Professional Ethics — profession-specific standards
3. Organizational Ethics — company values/principles
4. Global Ethics — international business issues

Common Ethical Dilemmas 5

1. Offering or accepting bribes
2. Misleading advertising
3. Using insider information
4. Discriminatory hiring or promotion
5. Environmental pollution

Ethical Decision-Making Model 5

1. Recognize the ethical issue
2. Gather relevant facts & stakeholders' views
3. Consider ethical principles (fairness, harm, honesty)
4. Evaluate alternatives & decide
5. Reflect on the outcome

Importance of Business Ethics 4

1. Builds consumer trust & loyalty
2. Enhances reputation & brand image
3. Encourages transparency & accountability
4. Helps avoid legal issues & scandals

Consequences of Unethical Behavior 4

1. Loss of reputation & customer trust
2. Legal penalties & lawsuits
3. Decline in employee morale
4. Financial losses & market exit

Cyber Attack Components 3

1. Motive — the goal driving the attacker (financial, espionage, disruption)
2. Method — technique used (phishing, malware, SQL injection)
3. Vulnerability — the exploitable weakness

Botnet Uses 4

1. DDoS attacks
2. Sending spam emails
3. Data theft
4. Cryptomining

Common Mobile Threats 6

1. Phishing attacks
2. Spyware
3. Broken cryptography
4. Data leakage
5. Unsecured Wi-Fi
6. Network spoofing

Shrink-Wrap Exploit Targets 3

1. Unpatched operating systems
2. Commercial off-the-shelf (COTS) software
3. Poorly designed / outdated applications

Other Cybersecurity Threat Types 4

1. Insider Threat — misuse of legitimate access
2. Botnets — network of compromised "zombie" devices
3. Viruses & Worms — self-spreading malicious software
4. Mobile Threats — see list above

Why Social Engineering Is Dangerous 5

1. Identity theft (bank #s, SSNs, user IDs/passwords)
2. All kinds of data theft
3. Corruption of data
4. Unplanned system downtime
5. Physical security threat

Types of Email Phishing 2

1. Spear phishing — targeted at a specific individual
2. Whaling — targets high-value people (execs/government) to access many users' data

Impersonation Attack Vectors 2

1. Impersonating a delivery person
2. Impersonating tech support — gains physical PC access

Common Social Engineering Attacks 4

1. Phishing (email)
2. Vishing (voice/phone)
3. SMiShing (SMS)
4. Impersonation (delivery/tech support)

Protecting Against Vishing 5

1. Never answer calls from unknown numbers
2. Never give personal info over the phone
3. Use a caller ID app
4. Don't fully trust caller ID
5. Treat vishing like smishing scams

Protecting Against Phishing 3

1. Restrict social media privacy to people you know
2. Observe emails carefully for authenticity
3. Watch for typos, unofficial docs, false URLs

The 4 Types of Intellectual Property 4

1. Copyright — protects creative works
2. Patents — protects inventions
3. Trademarks — protects brand identity
4. Trade Secrets — protects confidential info

Mnemonic: "Can People Trade Secrets?"

The 4 Copyright Rights (RDPD) 4

1. Reproduce — print, copy, duplicate
2. Derivative — translate, adapt, movie from book
3. Perform — play, sing, broadcast
4. Distribute — sell, rent, lend

Copyright Infringement — 3 Conditions (VAD) 3

1. Valid copyright — owner holds a real copyright
2. Access — infringer could access the work
3. Duplication — beyond legal exceptions

The 4 Fair Use Factors (PANE) 4

1. Purpose — commercial vs educational
2. Nature — type of original work
3. Amount — how much was used
4. Effect — impact on market value

The 4 Patent Tests (UNUM) 4

1. Useful — must have a purpose
2. Novel — not previously invented
3. Unobvious — not obvious to experts in the field
4. Must be in class — process, machine, manufacture, composition, improvement

Trade Secret Checklist (ECUKC) 5

1. Economic value
2. Cost/effort to develop
3. Unique or novel
4. Kept from the public
5. Confidential — company takes active steps

ACPA — 3 Conditions for Cybersquatting 3

1. Bad faith intent to profit from the domain
2. Trademark was well-known at time of registration
3. Domain identical (or confusingly similar) to the trademark

3 Categories of Cybercrime (IPG) 3

1. Individual — targets a specific person's privacy/reputation/safety
2. Property — steals/damages/exploits digital or financial assets
3. Government — targets state infrastructure, security, or national interests

Mnemonic: "I Protect Governments"

6 Crimes Against Individuals 6

1. Email Spoofing
2. Spamming
3. Phishing
4. Cyber Stalking
5. Cyber Defamation
6. Cyber Pornography

6 Crimes Against Property 6

1. Credit Card Skimming
2. Intellectual Property Crimes
3. Software Piracy
4. Identity Theft
5. DDoS / Hacking / Viruses
6. Cybersquatting / Copyright / IPR violations

4 Objectives of the KSA Anti-Cybercrime Law 4

1. Enhance Information Security
2. Protect the Rights of Users (legitimate use)
3. Protect Public Interest, Morals & Values
4. Protect the National Economy

Mnemonic: IS · RU · PM · NE — "I Secure Rights — Protecting Morals & National Economy"